How to Figure Out What a Shopify Store Is Earning

Latest UpdateJul 24, 20253480Views

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You are scrolling through a slick Shopify store, eyeing their products, and one question hits you hard.

How much money are they actually making?

Maybe you are planning to launch your own store, or you are sizing up the competition.

Either way, knowing what is behind the curtain feels like cracking a secret code.

It is not just curiosity—it is about strategy, planning, and getting ahead.

Exact numbers are locked away, but you can get close with the right tools and tricks.

This guide breaks it down, step by step, no fluff.

Think of it as me spilling the beans over coffee, giving you the real stuff that works.

Why OLITT’s Store Builder Fits Right In

But first, let’s talk about building your own store.

If you are researching competitors, you are probably thinking about starting or scaling your own game.

That’s where OLITT comes in—a store builder that’s dead simple to use.

No coding, no headaches, just a clean way to launch your online shop fast.

Why is this relevant? Because understanding what top Shopify stores earn helps you model their success.

With OLITT, you can replicate what works—custom designs, fast setup, and tools to track your own numbers.

It’s like having a blueprint from the pros, then building your house with the best tools.

Why Estimating Shopify Store Revenue Matters

You are not just being nosy.

Knowing a store’s revenue shows you what is possible.

It reveals which niches are hot, what products sell, and how to price your own stuff.

It is like peeking at your rival’s playbook before the big game.

Without this, you’re guessing in the dark, and that’s a fast way to lose.

Here’s how to do it right.

The Truth: No Magic Button for Exact Numbers

Let’s get this out of the way.

There is no website where you plug in a Shopify store’s URL and get their bank statement.

Shopify doesn’t spill those beans, and store owners aren’t dumb enough to share.

But you can estimate revenue with some smart detective work.

Traffic, conversion rates, and product pricing are your clues.

Combine them, and you’ve got a solid guess—close enough to make real decisions.

And that’s the detective work I want to teach you.

Method 1: Use Traffic as Your Starting Point

Traffic is the lifeblood of any store.

More visitors usually mean more sales.

Tools like SimilarWeb or SEMrush give you a peek at a store’s monthly visitors.

Here is how to turn that into a revenue estimate:

Check traffic volume: Use SimilarWeb to see how many people visit the store monthly. For example, a beauty store with 50,000 visitors is likely pulling decent numbers.
Estimate conversion rate: Most Shopify stores convert at 1-3%. Niche stores might hit 5%. Pick a conservative number, like 2%.
Multiply by average order value (AOV): If the store sells $50 makeup kits, multiply 50,000 visitors by 2% (1,000 buyers) by $50. That’s $50,000 in monthly revenue.
Cross-check tools: SimilarWeb’s great for big stores, but Ahrefs might be better for smaller ones. Use both for accuracy.

Example: I was eyeing a coffee gear store last month. SimilarWeb showed 20,000 monthly visitors. With a 2% conversion rate and $60 AOV, that’s 400 sales x $60 = $24,000 a month.

Not bad for a niche shop.

Method 2: Dig Into Product Reviews for Sales Clues

Product reviews are gold for estimating sales.

Customers don’t always leave reviews, but when they do, it’s a window into sales volume.

Here is how to use them:

Find top products: Check the store’s homepage or “best sellers” page. These are usually their heavy hitters.
Count reviews: If a product has 200 reviews and you assume a 2% review rate (only 2% of buyers leave reviews), that’s 10,000 sales for that product.
Multiply by price: If it’s a $40 item, that’s $400,000 in revenue from one product.
Factor in time: Check when reviews started to estimate sales over time. A year’s worth of reviews means steady sales.

My buddy Ann runs a pet store. She noticed a competitor’s dog collar had 500 reviews.

Assuming a 2% review rate, that is 25,000 sales. At $20 a collar, that’s $500,000. She used that to pick her own winning products.

Method 3: Leverage Shopify Sales Tracker Tools

Third-party tools are your shortcut to better estimates.

They pull data on traffic, products, and sometimes even sales trends.

Here’s the best ones to try:

Shopgram: Great for competitor insights. Shows traffic sources, top products, and ad strategies.
PPSPY: Gives a 15-day sales report for any Shopify store. Free to start, with premium options for bulk tracking.
ZIK Analytics: Tracks sales and revenue with one click. Perfect for spotting hot products.
SellerCenter: Free tool to monitor up to five stores. Real-time data on sales trends.

Pro Tip: Most tools offer free trials. Test them out before committing. PPSPY’s accuracy stood out when Shopify tweaked their system in 2023, so it’s a solid bet.

Example: I used PPSPY to check a fitness gear store. It showed $80,000 in sales over 15 days. That helped me see their pricing strategy was killing it with high-ticket items.

Method 4: Analyze Their Tech Stack and Themes

A store’s setup can hint at its revenue.

Big players invest in premium tools and designs, which means they’re likely earning enough to cover it.

Here’s what to look for:

Shopify Theme Detector: This browser extension shows if they’re using a premium theme ($180-$350). Big spenders usually have big revenue.
BuiltWith: Checks which apps they use. Stores with premium apps like Klaviyo or ReCharge are likely pulling in serious cash.
Shipping policies: Long delivery times (2-4 weeks) suggest dropshipping, which often means lower margins but high volume. Fast shipping? Probably bigger operations with in-house stock.

Story: I checked a jewelry store with BuiltWith. They used Klaviyo and a custom theme. That screamed “high revenue” because those tools aren’t cheap. Sure enough, their traffic and reviews pointed to $100,000+ monthly.

Method 5: Spy on Their Marketing Game

A store’s marketing spend reflects its revenue. Big ad budgets or strong SEO rankings mean they’ve got cash to play with. Here’s how to break it down:

Check ad channels: Tools like Shopgram show if they’re running Google Ads or social media campaigns. Heavy ad spend = higher revenue.
SEO strength: Use Ahrefs to see if they rank for competitive keywords. Top rankings mean they’re investing in content, which suggests solid sales.
Social media: Click their social links (ZIK Analytics shows these). High engagement on Instagram or TikTok usually ties to strong sales.

Example: A sneaker store I analyzed had 10,000 Instagram followers and ran Google Ads. Ahrefs showed they ranked for “custom sneakers.” That kind of effort needs revenue to back it up—likely $50,000+ a month.

Method 6: Use Shopify’s Own Analytics (If You’re a Store Owner)

If you run your own Shopify store, their analytics are a goldmine.

They won’t show competitor revenue, but you can benchmark your own performance.

Here’s what to do:

Track your own metrics: Check conversion rates, AOV, and traffic sources on Shopify’s Analytics dashboard.
Compare to industry averages: Shopify stores average $5,583/month globally, with top performers hitting $100,000+. Use this to gauge where competitors might stand.
Spot trends: See which products or pages convert best. If your competitors have similar setups, their numbers might align.

My friend Mike used Shopify Analytics to track his store’s $10,000/month.

He compared it to a competitor’s traffic (from SimilarWeb) and estimated they were doing $15,000.

That pushed him to tweak his pricing and double his sales.

Common Pitfalls to Avoid

Don’t mess this up. Here is what to watch out for:

Don’t trust one tool blindly: Cross-check data from multiple sources. SimilarWeb might overestimate traffic for small stores.
Don’t assume high traffic = high revenue: Low conversion rates or cheap products can tank earnings.
Stay ethical: Don’t try hacking into password-protected data. Stick to public info and legit tools.
Account for seasonality: A store might spike in December but flop in July. Look at trends over time.

How to Use This Info to Crush It

Estimating revenue isn’t just about numbers.

It is about building a better strategy.

Here is how to turn insights into action:

Copy what works: If a competitor’s high-ticket items sell like crazy, test similar products.
Fix your weak spots: If their conversion rate is higher, optimize your store’s design or checkout process.
Steal marketing ideas: See which ads or social platforms they lean into, then test those channels.
Build smarter with OLITT: Use OLITT to launch a store that mimics the best parts of your competitors—clean design, fast load times, and easy scaling.

Example: Ann saw her pet store competitor was killing it with Instagram Reels. She copied their vibe, posted daily, and used OLITT to build a mobile-friendly store. Her sales jumped 30% in two months.